HTH Pool school

HTH Pool school
HTH, South Africa’s leading pool care brand, approached us to re-launch their brand in a tactical guerilla campaign to simplify pool cleaning and drive consumer excitement for the upcoming summer season. We decided to turn a World Cup winning champion into our HTH Pool School Coach.

Leveraging Bryan Habana and his positioning amongst our core audience, we created and launched tactical videos, short film content and a slick landing page where consumers could nominate a “pool offender” – with the chance for the nominee to be selected for a home visit by Pool Coach Bryan Habana and HTH.

Within the first two weeks, we had made a major splash, and HTH was back on the map.


Million video views


Million earned media

30 000+

Microsite engagements


Million reached
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