HTH Pool school
HTH, South Africa’s leading pool care brand, approached us to re-launch their brand in a tactical guerilla campaign to simplify pool cleaning and drive consumer excitement for the upcoming summer season. We decided to turn a World Cup winning champion into our HTH Pool School Coach.
Leveraging Bryan Habana and his positioning amongst our core audience, we created and launched tactical videos, short film content and a slick landing page where consumers could nominate a “pool offender” – with the chance for the nominee to be selected for a home visit by Pool Coach Bryan Habana and HTH.
Within the first two weeks, we had made a major splash, and HTH was back on the map.
1.1
Million video views
R2.3
Million earned media
30 000+
Microsite engagements
1
Million reached