Covid-19 resulted in job losses, brands were “dragged” on social media and people were subjected to cancel culture. The national sentiment was overwhelmingly negative. That was until Netflix dropped a documentary about a Capetonian befriending an octopus.
While a conversation was erupting about My Octopus Teacher, we decided to hijack the news and remind South Africa about the original, majestic, creature of the deep end: The SA-born Kreepy Krauly.
We created a viral spoof video, hero-ing the OG Kreepy Krauly in a documentary style, mimicking that of the Netflix show.
The result? From concept to viral in 96 hours.