My Kreepy Teacher
Covid-19 resulted in job losses, brands were dragged, and people were subjected to cancel culture. The national sentiment was overwhelmingly negative. That is… until Netflix dropped a documentary about a Capetonian befriending an octopus.
While a conversation was erupting about My Octopus Teacher, we decided to hijack the news and remind South Africa about the original, majestic creature of the deep… end: Kreepy Krauly.
We created a viral spoof video, hero-ing the OG Kreepy Krauly in a documentary style, mimicking that of the Netflix show.
Results? From concept to viral in 96 hours.
5+
Million video views
2+
Billion reach across multi-media
20% Increase
In product demand for Kreepy Krauly YoY