
















The campaign is one of the most successful PR campaigns as it was collectively viewed by two billion people, globally, and made a direct impact on Kreepy Krauly sales, in the midst of a pandemic - a 20 per cent increase year on year.


We set out to entertain audiences, educate them about Gumtree and encourage them to list their goods. The #PreLoved songs were the perfect anecdote to lockdown blues, combining fun and entertaining with the inspiration to list #PreLoved items.
During the 6-week campaign we earned more than 1.9 million views and a 20% increase in item listings (YOY) during the campaign – and we reminded South Africa that #PreLoved is best.

FAVOURITES JUST
HEALTHIER

OUTDOOR

EXPERT



Vote with your thumbs. RocoMamas offered its customers three Limited Edition burger candidates to choose from. South Africans could make their mark - digitally - in the biggest election of the year by snapping their chosen Election Burger and posting it to Twitter or Instagram with the hashtag #ElectionBurger, and tagging #TheDonald, #TheHillBill or #TheJoker.

When 5Gum South Africa brought Two Door Cinema Club to the country, we suggested a ‘brand before band’ communication approach to ensure that the brand received maximum benefit of being associated with the band. 5Gum was new to South African consumers and it needed a digital media campaign with maximum online word of mouth spread.

We leveraged a key insight about the humble Kreepy Krauly to emotionally connect with buyers and consumers alike


We didn’t build it but we seeded this idea, globally. The video received more than 450,000 views in less than one month while 10s of thousands of mentions were tracked on Twitter and Facebook.

The timing is perfect. It shows enormous courage.’
The campaign is one of the most successful PR campaigns as it was collectively viewed by two billion people, globally, and made a direct impact on Kreepy Krauly sales, in the midst of a pandemic - a 20 per cent increase year on year.


‘Pre-loved’ Love Songs.
We set out to entertain audiences, educate them about Gumtree and encourage them to list their goods. The #PreLoved songs were the perfect anecdote to lockdown blues, combining fun and entertaining with the inspiration to list
#PreLoved items.
During the 6-week campaign we earned more than 1.9 million views and a 20% increase in item listings (YOY) during the campaign – and we reminded South Africa that #PreLoved is best.

Cheese in a sausage, crust in a crust. This isn't food, it's a farce. We should be furious!!!!!! We're doing it for the gram - hashtag #NoFilter. We bring the mastery back into fast food! Our favourite F-bomb is F-R-E-S-H - from farm to your FACE! RocoMamas, We’re Not Normal.

FAVOURITES JUST
HEALTHIER

OUTDOOR



SMASHING SOCIAL

ELECTION BURGER
Vote with your thumbs. RocoMamas offered its customers three Limited Edition burger candidates to choose from. South Africans could make their mark - digitally - in the biggest election of the year by snapping their chosen Election Burger and posting it to Twitter or Instagram with the hashtag #ElectionBurger, and tagging #TheDonald, #TheHillBill or #TheJoker.

When 5Gum South Africa brought Two Door Cinema Club to the country, we suggested a ‘brand before band’ communication approach to ensure that the brand received maximum benefit of being associated with the band. 5Gum was new to South African consumers and it needed a digital media campaign with maximum online word of mouth spread.

We leveraged a key insight about the humble Kreepy Krauly to emotionally connect with buyers and consumers alike.

BRAAIPHONE

BYE BYE RED EYE
We didn’t build it but we seeded this idea, globally. The video received more than 450,000 views in less than one month while 10s of thousands of mentions were tracked on Twitter and Facebook.
Brands that trust our expertise.















t: +27 11 326 5414
e: info@retroviral.co.za
Morningside, Sandton, 2057, South Africa



t: +27 11 326 5414
e: info@retroviral.co.za
Morningside, Sandton, 2057, South Africa