Challenger thinking
isn’t just for the underdog. Thinking Challenger Established in 2010, we are a creative agency with a challenger mindset. creative agency Big Ambitions Challenger thinking is for any brand or product with big ambitions; those whose ambitions eclipse what conventional wisdom says should be possible. CREATE What we do MAKE BRANDS GO VIRAL
 STORYTELLING We are a full-service agency. We combine big agency thinking with the speed & agility of a social publisher, coupled with the virality and earned media credentials to deliver impact. We believe in being bold with purpose.
 From PR to earned media, from building to culture shifting – we’re known for work that lands headlines, sparks debate and makes its way into group chats. Retroviral’s campaigns consistently achieve high ROI in earned media value, blending creativity and cultural insight to deliver results beyond paid reach.
 From My Kreepy Teacher and The Granboks to brand-led stunts for Showmax, and high-impact earned campaigns for AutoTrader and Steers, we excel at producing content that the public wants to share, sparking national conversations.

Services

Challenger thinking isn’t just for the underdog.

Integrated Campaign Development

We build through-the-line campaigns that connect across TV, radio, outdoor, digital, and social — designed for consistency, cut-through, and measurable impact.

Influencer & Editorial integration

We have deep relationships with local press and creator networks, enabling us to bridge trusted commentary with mass reach.

Measurement & Impact

We track reach, sentiment, engagement, and conversion-linked outcomes to prove the value of creative and PR in driving business growth.

Social Media & Digital Content

We deliver always-on and campaign-driven social content that drives engagement, builds communities, and fuels conversations, backed by platform-first creative and performance optimisation.

Outdoor & Experiential

Impactful OOH and brand experiences that extend into culture — from disruptive billboards to activations that demand attention and earn talkability

Story First Approach

We build through-the-line campaigns that connect across TV, radio, outdoor, digital, and social — designed for consistency, cut-through, and measurable impact.

AI, Data & Innovation

We leverage AI, cultural intelligence, and real-time data to identify trends, inform creative, and produce tactical content that drives earned media and performance.

Key players

Shaka Sisulu

Chairman

Mike Sharman

Chief Creative Officer

Pippa Misplon

Managing Director

Koketso Masisi

Executive Creative Director

Kgothatso Maditse

Creative Director

Shane Fenthum

Financial Director

Make shit

Go retroviral

Make
shit go

retroviral