Sixty60 Swindler

When the Tinder Swindler dropped globally, we could commiserate with the victims. As the number one grocery delivery app in South Africa, we made it our (in-app) mission to warn our country women against being swindled… by other supermarkets.

We made copy changes to our app, used push notifications comprising Tinder Swindler verbiage to pique our audience’s interest and leveraged branded content on TikTok as a newsjacking tactic to maximise earned media opportunities.