When the Tinder Swindler dropped, globally, we could commiserate with the victims. As the number one grocery delivery app in South Africa, we made it our (in-app) mission to warn our country’s women against being swindled … by other supermarkets.
We made copy changes to our app, used push notification comprising Tinder Swindler verbiage to pique our audience’s interest and leveraged branded content on TikTok as a newsjacking tactic to maximise earned media opportunities.
Created in partnership with Panther Punch Productions.