
Gumtree Goodlife
In an e-commerce space where consumers are struggling to make ends meet, we needed to find a way to hero Gumtree as the go-to marketplace for buyers and sellers.
The #GumtreeGoodLife concept centred on glamorising ‘normal’; the everyday things that suddenly become status symbols when you’re trying to make it to the next payday.
We launched with a hero video, showcasing how consumers can live the #GumtreeGoodlife, in a fun, relatable way. Supported by an influencer marketing tactic for content co-creation, and providing weekly prize incentives, we were able to earn over 17 million impressions, and reach 3.5 Million unique users during the campaign period.
17+
Million impressions
3.3
Million unique people reached
28 000+
Clicks through to Gumtree