Prism Awards 2022
Bookmarks Awards 2022
The campaign centred on the empowerment that comes from embracing YOUR body, YOUR period, and choosing what uniquely works for YOU.
Using digital video, an interactive quiz, partnerships with local activists, and in-store touchpoints, the campaign was a celebration of individuality and the empowerment that comes from better understanding your body.
The Be You. Period campaign was Lil-Lets SA’s most-talked-about campaign to date, successfully shifting the brand’s share of voice from less than 10% to over 56% online.