The BeYou. Period campaign was Lil-Lets SA’s most-talked-about campaign to date, successfully shifting the brand’s share of voice from less than 10% to over 56% online and growing.
Using digital video, an interactive quiz, partnerships with local activists, and in-store touchpoints, the campaign was a celebration of individuality and the empowerment that comes from better understanding your body.
Created in partnership with 10th Street Media.