3 X SABRE Awards Emea Finalists For Retroviral

Jan 1, 2023

Retroviral is humbled to receive three finalists at the SABRE Awards EMEA, set to take place in Frankfurt, Germany this March.  The #SABREAwards are the premier showcase for the best that public relations has to offer.  The EMEA shortlist includes over 400 campaigns, selected from among more than 2,000 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement

Finalists for Retroviral include: 

  1. Inclusive Marketing: Be You. Period — Lil-Lets with Retroviral
  2. Retailer: Sixty60 Swindler — Checkers Sixty60 with Retroviral
  3. E-Commerce: Sixty60 Swindler — Checkers Sixty60 with Retroviral

“Retroviral is the challenger brand for challenger brands and seeing two of our clients get recognition in the EMEA region for innovative PR is thrilling. We love to challenge ourselves and our clients to be brave and both of these campaigns represent a level of trust taken on the client side.  To be recognised for them cements our belief in creating entertaining and effective content, that will drive earned media coverage” says Chief Creative Officer, Retroviral, Mike Sharman. 

“The quality of work from across the region was simply stunning,” said Paul Holmes, who chaired the EMEA SABRE judges. 

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