Posted by retroviral


For M-Net we were tasked with creating talkability for the casting of the new Survivor South Africa. We created a Wild Card Entry challenge for 8 South Africans to live on a billboard for three day, competing in immunity challenges and Tribal Council eliminations.
 

Posted by retroviral


When you live in a student town, the two things that you crave the most during exams are food… and a party. So, RocoMamas and Uber Eats teamed up to bring these
essentials to life, at customer doorsteps.
 

Posted by retroviral


I am eternally grateful to Gia Callinicos for introducing me to the Black River
FC ad agency. Ahmed, Janine and the rest of the team I had the privilege of
working with. It was right place, right time, universal alignment.
 

Posted by retroviral

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four, glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst.

Posted by retroviral


The sensational growth and success of the RocoMamas brand – both in South Africa and in key international markets – has seen the franchise grow from three to 50 stores in a matter of 18 months. Based on the brand’s growth trajectory, the decision was made to appoint Retroviral as its lead creative agency in the second half of 2016, due to a symbiotic relationship in terms of ideation and communication approach.

Posted by retroviral

Toward the end of 2016, we worked with BBM to conceptualise a campaign that would drive awareness of the platform in SA and drive downloads on Android and iOS.