Heritage of Craft re-ignited South Africa’s pride in its oldest beer by telling a story not of innovation, but of preservation… a story 130 years in the making.

Through an extraordinary act of craft, photographing our national sports icons with a restored 1895 J. Lancaster & Son camera, Castle Lager reminded South Africans that true craft, like true unity, stands the test of time.

What began as a heritage celebration became a cultural moment: a toast to the artistry, resilience, and shared history that continue to define our nation. This is a celebration of 130 years of craft, commitment, and passion.

A labour of love made with Shaun James Film.

Watch the film here