Retroviral, with 6 finalists for 6 different clients, has received the highest number of finalists from African agencies, for the forthcoming SABRE Awards EMEA, taking place in London in April.
It’s no secret that 2023 was a difficult year for public relations firms, with revenues flat across the industry,” says Paul Holmes, PRovoke Media founder and chair of the SABRE judges. “But the quality of the work was unaffected by those difficulties. In almost every category there were at least two or three campaigns worthy of an award, which means that a lot of deserving work did not even make the shortlist this year.”
“We are incredibly humbled to see our work recognised as finalists across the EMEA region for 6 campaigns and 6 different clients. A testament to the versatility of our team’s creativity” said Pippa Misplon, MD of Retroviral. “The SABRE Awards recognise campaigns that demonstrate the highest levels of strategic planning, creativity and business results and a SABRE trophy is a phenomenal accolade for our team and clients, so we are looking forward to the winner announcement in April. Holding Thumbs!” she continued.
Finalists include:
• For the Africa regional sector: Bread for Bricks — BB Bakeries (Premier FMCG (Pty) Ltd)
• For the Africa regional sector: Order from the Country — Stork (RCL FOODS) with The Hardy Boys
• For Consumer Marketing (existing product): My Best Friend — Ultra Pet with Panther Punch
• For Digital Campaign: The Granboks — Castle Lager (AB InBev Africa) with Shaun James Film
• For Marketing to Men: #Map1mp1 — The Makazole Mapimpi story — Ryobi with 10th Street Media
• For Energy & Natural Resources: ‘Twas the night before Solar — Hohm Energy with Panther Punch
Click here for a full list of finalists