by Doug Hoseck | 6 Oct, 2025
In 2024 Castle Lite announced it was the new official sponsor of the NBA for Africa. A through-the-line campaign encompassing events, strategic social engagement, influencers and even a trip to the South Sudan, Castle Lite set a new standard for fan connection,...
by Doug Hoseck | 6 Oct, 2025
by Doug Hoseck | 6 Oct, 2025
We all love seeing our sports stars shine on the biggest stage, but the uniquely South African stories behind our international successes are often what’s truly remarkable. This was very much the case with World Cup-winning Springbok, Makazole Mapimpi. MAP1MP1,...
by Doug Hoseck | 6 Oct, 2025
We wanted to bring Steers Real Classic Cheese Burger to life, and by doing so, we created a real-life cheeseburger box, using AI to scan South Ahhh’s Cheesiest Smiles. An activation conceptualised to deliver reach & impact. Created in partnership with Fireworx...
by Doug Hoseck | 6 Oct, 2025
We were briefed to develop a campaign as a love letter to KZN. BB Bakeries, with over 170 years of heritage in KwaZulu-Natal, plays a key role in this economic ecosystem, uplifting local communities through job creation and offering essential nutrition through its...
by Doug Hoseck | 6 Oct, 2025
The BeYou. Period campaign was Lil-Lets SA’s most-talked-about campaign to date, successfully shifting the brand’s share of voice from less than 10% to over 56% online and growing. Using digital video, an interactive quiz, partnerships with local activists, and...
by Doug Hoseck | 6 Oct, 2025
Castle Lager partnered with Big Save to orchestrate the World’s Biggest Braai on 24 September 2025, uniting thousands. We just needed an idea to get consumers there. In a campaign that blends culture and community, Castle Lager has used its innovative Grillboard...
by Doug Hoseck | 6 Oct, 2025
Question: After a 5-year hiatus, how do we create talkability and drive sign-ups to South Africa’s ultimate Survivor challenge? Answer: A Wildcard entry challenge, with a classic twist. THE SURVIVOR BILLBOARD.
by Doug Hoseck | 6 Oct, 2025
With South Africa being one of the unhealthiest countries in the world, how do we position Biogen as the number one health and wellness brand in SA? We tell a raw, real, unfiltered, health story that champions the underdog. We commissioned an UNFLUENCER – James...
