Beats by Wimpy: Brand Turns Coffee Station into Beatbox Booth

Sep 5, 2024

Iconic South African restaurant leverages sounds of the coffee machine – in conjunction with country’s top beatboxers – to launch R19.90 cappu-cci-no special

August saw the launch of Wimpy’s R19.90 short Cappu-cci-no special that comprises the creative integration of sounds when coffee machine-meets-beatboxer.

The stunt unfolded at Mall of Africa, Johannesburg. Customers were surprised and delighted after the waitrons took their orders and asked said patrons for their favourite songs. The restaurant’s coffee machine was then converted into a DJ booth – with a twist – as these requests were then beatboxed by three of the country’s most iconic mouth-melodists.

Jodi Law, brand manager, Wimpy South Africa says, ‘Morgan Beatbox, Remix and Thato Titisi all turned heads as they spilt the beans on our Cappu-cci-no special and dropped the beats of some of South Africa’s favourite hits, while we prepared our customers short caps.’

She adds, ‘The cci sound – when a cappu-cci-no is being made – is synonymous with the delicious taste of the espresso-based coffee drink, so we leaned into this natural mnemonic, and worked with the beatboxers to freestyle the requests of our customers, in order to promote our R19.90 special.

Law concludes, ‘There’s always one last cold front in Mzansi before we can pack away the winter woolies for Summer, so we’re dropping this special like it’s hot, to keep you warm and gear you up for good times, as we head closer to the heat of Dezemba and the Festive Season!’

Credits:

Advertising Agency: Retroviral – CCO: Mike Sharman
MD: Pippa Misplon
CD: Koketso Masisi
Client Service head: Kayli Smit

Production: Shaun James Films
 – Director: Shaun James

Share our work: