We were briefed to develop a campaign as a love letter to KZN. BB Bakeries, with over 170 years of heritage in KwaZulu-Natal, plays a key role in this economic ecosystem, uplifting local communities through job creation and offering essential nutrition through its range of white and brown bread.
To celebrate this bond with South African communities, we launched a heartfelt TV campaign titled “The Taste of Home”. The campaign tells the story of a couple, played by beloved actors Keketso Semoko and Tshamano Sebe, who have shared their lives and grown old together, with BB Bakeries as part of their journey. This narrative resonates with many families who have included BB Bakeries in their daily lives for generations.
Created in partnership with Pretty Neat TV.