Change Starts With One

Double Paralympian Mpumelelo Mhlongo partnered with BIC in a campaign that draws similarities between the renowned athlete’s inspirational story and BIC’s CSR initiative, Together We Can Write the Future.
The programme aims to raise awareness around the alarmingly high school dropout rate of 41% in South Africa, focusing on the importance of providing students with the necessary resources to help them stay in school.
Mpumelelo’s inspirational story is a perfect metaphor that showcases how individual efforts, the right environment, and the relevant resources can create a hero – despite challenging circumstances.
Created in partnership with Integer Hotspot & Shaun James Film.