So thrilled to share news of our PRovoke Media win for Profmed at the #SABREAwardsEMEA in partnership with Faith & Fear, Actorvate Influencer Marketing and MSL.
South Africa is facing a growing healthcare capacity crisis, with roughly one doctor for every 3,000 patients.
At the same time, nearly 1,800 qualified medical graduates remain unemployed because the state cannot place them in hospitals and facilities that need support.
Profmed responded by launching finDR.doctor, a mobile web app designed to connect unemployed, qualified young doctors with healthcare facilities that need medical professionals. By bridging this gap, Profmed is reinforcing its mission to support the medical profession and improve access to healthcare across South Africa.
Watch the case study 👇
The EMEA recognition follows an already standout year for Retroviral at the African edition of the SABRE Awards Africa, where the agency secured wins across three different client campaigns. From a shortlist of more than 120 campaigns — selected from over 500 entries across the continent — Retroviral was recognised for work spanning consumer marketing, media relations and healthcare.
The winning campaigns included:
- Marketing to Consumers: Heritage of Craft for Castle Lager and The South African Breweries, in collaboration with Shaun James Film
- Media Relations: AfroBEATanicals for Black Crown Gin and The South African Breweries, in partnership with Run Jump Fly
- 🩺Healthcare: finDR for Profmed, alongside Faith & Fear, Actorvate Influencer Marketing and MSL
The latest EMEA win further cements Retroviral’s reputation for creating culturally relevant, purpose-driven campaigns that combine creativity, innovation and measurable social impact on both a continental and global stage.