The African Showcase of the SABRE Awards, held in Lusaka, Zambia on 18th May 2023, measures PR campaigns from across the African continent specifically, and once again Retovirals’ Be You. Period and Sixty60 Swindler campaigns have been recognised for excellence in Branding, Reputation, and Engagement.
We are incredibly proud to announce that Team Retroviral won the most coveted award of the night, the Platinum SABRE for ‘Best in Show'” for Be You. Period as well as SABREs for:
- Superior Achievement in Brand-Building: Be You. Period — Lil-Lets with Retroviral x 10th Street Media
- Superior Achievement in Research and Planning: Sixty60 Swindler — Checkers Sixty60 with Retroviral x Panther Punch
- Digital Campaign: Sixty60 Swindler — Checkers Sixty60 with Retroviral x Panther Punch
- Integrated Marketing: Be You. Period — Lil-Lets with Retroviral x 10th Street Media
Credits go to the entire Retroviral team, our wonderful clients Lil-Lets South Africa and Checkers Sixty60, and our partner agencies 10th Street and Panther Punch, who brought this work to life.