As a Retroviral Community Manager…

You take the lead on the social accounts assigned to you. You help steer the strategic approach to each brand, on every platform. You’re a fearless content creator obsessed with crafting content that makes people stop mid-scroll and take notice.

You are fully immersed in the ecosystems of your brands and use your knowledge to create a social presence that connects and inspires the right action. You drive the content creation and ideation process for your brands and continuously push to create the best possible outputs that smartly meet objectives. You obsess over the details of every aspect of your work.

You oversee their implementation of day-to-day content and paid media across your platforms.

You take great interest in the real-time analytics of your accounts and platforms and you’re constantly working to ensure targets are being met and exceeded. You look for patterns and key insights and make sure they are clearly presented in reports and that recommendations are actioned every new content cycle. You love what you do, and it shows. Every day.

Your responsibilities are:

    1. Content creation
      • Take the lead in setting up and managing creative brainstorms with the team for your content plans and campaign plans
      • Make sure you fully understand the brief and requirements before embarking on a project. Craft content informed by the target audience, objectives and creative strategy of the brand and any specific requirements from clients.
      • Refine outputs to a point where you are happy to present them to the Creative Director and Executive Creative.
      • Push for experimentation and creative excellence in all your outputs.
      • Once approved, work with the design team to bring your ideas to life in different multimedia formats that best support your concept and objectives.
    2. Community Management
      • Manage the scheduling, posting and boosting of content across your brands’ platforms. Ensure that it is executed at a excellent standard
      • Makes sure response times are kept low and escalation protocols are being followed at all times. Keep a close eye on all communities to ensure potential issues are flagged and averted where possible.
      • Know the response protocols by brand
      • Uphold the highest standards of customer service in all consumer interactions.
      • Implement all necessary social media listening tools to ensure you are aware of all mentions of your brand in the social space (even when not directly tagged).
    3. Paid Media
      • Oversee and implement an always-on paid media strategy across the brands you manage – every post that goes out must be backed with spend.
      • Monitor performance of all media running on your accounts and make changes where necessary to ensure optimal results.
      • Work with the Head of Paid Media to implement paid media campaigns and strategies against the prescribed media budget for your brands.
      • Make sure paid media campaigns are effectively being managed with:
        1. Detailed targeting
        2. Clear understanding of objectives and KPIs
        3. Optimal use of ad formats and timings
        4. Regular optimisation of campaign performance.
    4. Reporting
      • Ensure the smart use of reporting tools including Facebook/Instagram Analytics, Ads Manager, Twitter Analytics, Social Bakers and BrandsEye (where applicable).
      • Oversee the compilation of monthly reports in the correct Retroviral template detailing the performance of your brands across channels against KPIs.
      • Make sure data is correctly interpreted to provide clear insights and recommendations and ensure they are implemented in upcoming content plans.
    5. Skills Development an Knowledge Transfer
      • As the social lead on the brands you’re assigned to, you need to facilitate the necessary skills and knowledge transfer to the junior team members
      • Constantly research and experiment with new social tools and platforms – they change every month.
      • Identify key learning and growth opportunities for yourself and discuss them with the Head of Paid Media and Creative Director.

Email your applications to: pippa@retroviral.co.za

As the Retroviral Conceptual Copywriter

You are the champion of great copy & conceptual content within the agency. You are the pen to the creative ink and support the CD with all copywriting agency needs.

You will lead and define concepts for always-on and campaign content for our clients and have solid experience putting together strategies and plans, with minimal support. This role is copy heavy, but requires someone willing to be more than just a copywriter. As a small team, we are looking for that person who is conceptual and eager to push the boundaries of the content we create. Help us with conceptualising new ways to break through the clutter with our creative. You are not satisfied with simply ticking the boxes or repeating the same tactics month-in-month-out.

You use your hands-on social media management experience to inform your approach to copy & content creation and use the review process to help grow and develop the team. You are fully immersed in the brands you manage and even those you don’t – so you can provide informed guidance when reviewing and giving input on content plans. You work closely with the Creative Director to drive creativity and ensure attention to detail and execution against strategy across all content outputs. 

Your responsibilities include:

Campaign and content strategy 

  • Manage research, creation, conception, and presentation of conceptual copy for our social media and integrated marketing campaigns for our clients (you “own” the deck)
  • Interpret and roll-out strategy and creative concepts by:
    • Developing engaging, creative, innovative copy and content ideas for regularly scheduled posts, which support campaign objectives and promote brand-focused messages.
    • Liaising with social team to ensure clear understanding of campaigns and to formulate viable ideas for always-on and campaign content.  
    • Communicate and coordinate with client service, production and Creative Director to ensure that ideas always supports overall brand objectives

Management of social content outputs

  • Overseeing development of ideas for campaign and content plans and reports in accordance with brand strategy and objectives through monthly brainstorms or as needed. 
  • Checking content produced by immediate social team to ensure quality of content in posting plans in terms of:
    • Consistency
    • Tone of voice, grammar, spelling
    • Social best practice 
    • Creativity 
    • Effectiveness 

Skills Development an Knowledge Transfer

  • As the conceptual copywriting lead on the brands you’re assigned to, you need to own the overall initial concepts for campaigns and ensure they are creatively sound, and on brand
  • You will have a great understanding of different digital content formats – be able to conceptualise content outputs for multiple touchpoints and work with a team to execute.
  • You should be as comfortable conceptualising as you are presenting and executing.
  • Constantly research and experiment with new tools and platforms – they change every month. 
  • Identify key learning and growth opportunities for yourself and discuss them with the Creative Director. 

Email your applications to: pippa@retroviral.co.za

As Traffic / Operations Manager…

You are the glue to our creativity and bring structure into a small agency environment with a mature ability to manage different stakeholders.

Reporting into the Managing Director this role is comprised of two core tasks:

  1. Traffic management: responsible for facilitating all jobs, allocating tasks defined by the client service teams to resource and ensuring tasks are completed within assigned deadlines across all client projects.
  2. Operations: Supporting the Finance Director with financial administrative tasks pertaining to management of suppliers, invoicing and PO’s. (You do not need to have a finance background but need to be willing to support with these tasks as part of your role)

Priorities And Accountabilities

  • Ensure that communication is clear to all parties working on a client brief or pitch
  • Bring the different teams across the Company together to deliver a high-quality client brief on-time
  • Assign specific people, steps and tasks necessary to complete a client job
  • Monitor all resource requirements and alert the MD to any capacity issues
  • Ensure all client work is completed within the scheduled timelines
  • Schedule Studio diaries to ensure work is progressing through the various stages and is completed on time
  • Set up all project related meetings such as kick-starts to ensure creative knows what is expected of them and the timescale for the expectations
  • Facilitate daily stand-ups
  • Problem solve resource issues, as and when they arise
  • Ensure that all key dates for review and approval of work is communicated to and understood by each member of the project team assigned to each client project
  • Monitor all daily activities and deadlines
  • Monitor schedules and workloads of all creative freelance staff
  • Ensure projects are delivered accurately and invoiced on time, within estimated budget
  • Assist in debriefing projects
  • Be organised
  • Support the FD with some financial support tasks including generating of supplier PO’s, raising invoices and general administrative tasks related to the operational excellence of the business

Email your applications to: pippa@retroviral.co.za