Our Ruby World Cup 2023 campaign for Castle Lager was a branded content series starring the grandmothers of three Springbok rugby players – supported by traditional and digital PR methods – that national radio station 947 praised ‘Cheers to getting Mzansi right in the feels, Castle Lager!’
The campaign is one of the most successful Rugby World Cup PR campaigns of 2023 and led to Castle Lager having the greatest sponsor share of voice (double the next best) of all Green and Gold sponsors (50+) during Rugby World Cup 2023.
Credits:
Client: Castle Lager
Production Partner: Shaun James Film
Chief Creative Officer: Mike Sharman
Creative Director: Koketso Masisi
Creative: Gift Matlala, Mei Lee, Obakeng Maloka
Client Service: Pippa Misplon