Last night, the Global PRovoke Media SABRE Awards were held in Washington D.C, and our campaign Be You. Period for Premier FMCG (Pty) Ltd – Lil-Lets South Africa was recognised as the 4th Best campaign globally. We are completely blown away.
“The ‘Be You. Period’ campaign was a superb example of the kind of bold creative approach we saw from many African entries this year,” said Paul Holmes. “It was brave and inclusive, it used digital channels and traditional media and innovative content creation to start a conversation in South Africa and beyond in a way that empowered people with periods to take control of their own bodies.”
“The Global SABRE Awards is the world’s biggest PR awards programme, which recognises the 40 best public relations programs of the past year, from around the globe. From more than 5,000 entries from more than 60 countries, the winners of the Global Awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.”
❤️ Enormous gratitude and congratulations to our formidable clients Keryn Brien Sarah Pieterse (Hoyte) Jamie Tweedie and to the Retroviral team who have worked on this passion project over the years.