9 IAB SA Bookmark Awards 2023 finalists

Jun 26, 2023

We’re so proud to announce Retroviral has been shortlisted with 9 Finalists in the upcoming IAB SA Bookmark Awards 2023, a record achievement for the agency.

The Bookmark Awards is an esteemed platform that celebrates Digital Excellence by recognising outstanding work and achievements in digital media and marketing. Their mission is to acknowledge work that not only defines the digital landscape but showcases exceptional innovation and creates a meaningful impact in our industry.

“We are really excited to see our work recognised by our peers from The Bookmark Awards. As the premier Digital Awards in the country, we are honoured to have our work represented among such incredible agencies’ work this year!” says Pippa Misplon, Managing Director, Retroviral. “These two campaigns are a testament to our research and insights-led approach, where tapping into cultural relevance and understanding what the consumer actually wants is key” she continued.

Lil-Lets Talk

A total of six finalists for the first-of-its-kind, crowd-based free interactive support platform, Lil-Lets Talk. Design for women, girls, and people with periods, to ask questions and get support from experts and peers from around the country.  From first periods to pregnancy, postpartum, and even perimenopause, women and people with cycles wonder “Am I normal?” but lack safe spaces to have those conversations.

“Shared experience is incredibly empowering and affirming,” says Marketing Executive Premier FMCG, Keryn Brien. “In a country like South Africa, where there are vast differences in culture and experience, AI is no substitute for empathy, nuance and contextual understanding of real people”.

Ultra Pet

Ultra Pet has been recognised with three finalists in this years awards, including Online Video Channels, Online Video and Breakthrough-on-a-budget. Introducing Ultra Pet’s most successful and ‘viral’ campaign in the brand’s history – My Best Friend. A dog is meant to be a man’s best friend, but we’ve never seen a dog food commercial where the dog is able to choose what he eats … he eats what he’s given… until now. 

Watch the case study here.

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