March 2020 - Retroviral

Intro Post

by admin | Mar 12, 2020 | Uncategorized

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Work Post

by admin | Mar 12, 2020 | Uncategorized

Rocomamas

#EatingIsBelieving

Advertising lies! Is what you see really what you get?
Cheese in a sausage, crust in a crust. This is not food, it's a farce. We should be furious!!!!!! We're doing it for the gram - hashtag #NoFilter. We bring the mastery back into fast food! Our favourite F-bomb is F-R-E-S-H - from farm to your FACE! RocoMamas, We’re Not Normal.

YOUR HOME
FAVOURITES JUST
HEALTHIER

We asked people to taste South African foods prepared oil free in the new Russell Hobbs Purifry Max. With 5.2 million impressions, 3,600 UCOOK collaboration box orders and all Yuppiechef units sold out in a month, it quickly became one of the top selling products in the cooking category for Russell Hobbs.

SURVIVOR

OUTWIT, OUTPLAY,
OUTDOOR

This is how we created the most successful sign up drive for Survivor SA contestants to date. A wild card entry with a classic Survivor twist.

TROLL LEVEL
EXPERT

This is the true story of a quick-witted Tweet that hijacked a chilli cheese fries conversation and our competitor’s entire SEO strategy for their ‘new’ product. One Tweet, One million people reached.

RUSSELL HOBBS

ALL DAY. EVERY DAY.

Appliances are visual whitenoise. They are ubiquitous, yet we couldn't exist without them. As South Africans, we take them for granted ... until loadshedding that is, when we can't boil water for our beloved Rooibos or even toast a piece of bread. How do we take ownership of such a cluttered category, in order to elevate the Russell Hobbs brand and to communicate the breadth of our offering?

ROCOMAMAS
SMASHING SOCIAL

RocoMamas speaks to an audience of nearly half a million people per day. Normal brands do loyalty programmes... Not Normal brands create cult movements. This is #Rocolove

ROCOMAMAS
ELECTION BURGER

The idea that leveraged the US Election and won us our relationship with South Africa’s most Instagrammed burger.
Vote with your thumbs. RocoMamas offered its customers three Limited Edition burger candidates to choose from. South Africans could make their mark - digitally - in the biggest election of the year by snapping their chosen Election Burger and posting it to Twitter or Instagram with the hashtag #ElectionBurger, and tagging #TheDonald, #TheHillBill or #TheJoker.

#5GumExperience

When 5Gum South Africa brought Two Door Cinema Club to the country, we suggested a ‘brand before band’ communication approach to ensure that the brand received maximum benefit of being associated with the band. 5Gum was new to South African consumers and it needed a digital media campaign with maximum online word of mouth spread.

Wrigley

KREEPY KRAULY

WRANGLER

In 2013, we proactively pitched the use of online video content to the Kreepy Krauly brand, encouraging our client to enter the digital space for the first time. Brands new to the online world generally produce ‘safe’ content and run the risk of fading into the obscurity of online noise.
We leveraged a key insight about the humble Kreepy Krauly to emotionally connect with buyers and consumers alike

CASTLE LAGER
BRAAIPHONE

When tasked with the brief to encourage Castle Lager fans to download the BraaiNation App, we opted for a spoof video campaign of the ‘stereotypical Apple iPhone launch video’. Jason Goliath was our B.R.O (Braai Relationship Officer) hero, the video went viral, was viewed by 100,000 people and ultimately drove 30,000 downloads. Not bad for a project on a budget and a target of 10,000 downloads

DOUWE EGBERTS
BYE BYE RED EYE

When we are tired, we yawn. What if there was a vending machine that could use facial recognition software to deliver you a coffee, based on your yawn.
We didn’t build it but we seeded this idea, globally. The video received more than 450,000 views in less than one month while 10s of thousands of mentions were tracked on Twitter and Facebook.

Rocomamas

#EatingIsBelieving

Advertising lies! Is what you see really what you get?
Cheese in a sausage, crust in a crust. This isn't food, it's a farce. We should be furious!!!!!! We're doing it for the gram - hashtag #NoFilter. We bring the mastery back into fast food! Our favourite F-bomb is F-R-E-S-H - from farm to your FACE! RocoMamas, We’re Not Normal.

YOUR HOME
FAVOURITES JUST
HEALTHIER

We asked people to taste South African foods prepared oil free in the new Russell Hobbs Purifry Max. With 5.2 million impressions, 3,600 UCOOK collaboration box orders and all Yuppiechef units sold out in a month, it quickly became one of the top selling products in the cooking category for Russell Hobbs.

SURVIVOR

OUTWIT, OUTPLAY,
OUTDOOR

This is how we created the most successful sign up drive for Survivor SA contestants to date. A wild card entry with a classic Survivor twist.

TROLL LEVEL EXPERT

This is the true story of a quick-witted Tweet that hijacked a chilli cheese fries conversation and our competitor’s entire SEO strategy for their ‘new’ product. One Tweet, One million people reached.

RUSSELL HOBBS

ALL DAY. EVERY DAY.

Appliances are visual whitenoise. They are ubiquitous, yet we couldn't exist without them. As South Africans, we take them for granted ... until loadshedding that is, when we can't boil water for our beloved Rooibos or even toast a piece of bread. How do we take ownership of such a cluttered category, in order to elevate the Russell Hobbs brand and to communicate the breadth of our offering?

ROCOMAMAS
SMASHING SOCIAL

RocoMamas speaks to an audience of nearly half a million people per day. Normal brands do loyalty programmes... Not Normal brands create cult movements. This is #Rocolove

ROCOMAMAS
ELECTION BURGER

The idea that leveraged the US Election and won us our relationship with South Africa’s most Instagrammed burger.
Vote with your thumbs. RocoMamas offered its customers three Limited Edition burger candidates to choose from. South Africans could make their mark - digitally - in the biggest election of the year by snapping their chosen Election Burger and posting it to Twitter or Instagram with the hashtag #ElectionBurger, and tagging #TheDonald, #TheHillBill or #TheJoker.

Wrigley

#5GumExperience

When 5Gum South Africa brought Two Door Cinema Club to the country, we suggested a ‘brand before band’ communication approach to ensure that the brand received maximum benefit of being associated with the band. 5Gum was new to South African consumers and it needed a digital media campaign with maximum online word of mouth spread.

KREEPY KRAULY

WRANGLER

In 2013, we proactively pitched the use of online video content to the Kreepy Krauly brand, encouraging our client to enter the digital space for the first time. Brands new to the online world generally produce ‘safe’ content and run the risk of fading into the obscurity of online noise.
We leveraged a key insight about the humble Kreepy Krauly to emotionally connect with buyers and consumers alike.

CASTLE LAGER
BRAAIPHONE

When tasked with the brief to encourage Castle Lager fans to download the BraaiNation App, we opted for a spoof video campaign of the ‘stereotypical Apple iPhone launch video’. Jason Goliath was our B.R.O (Braai Relationship Officer) hero, the video went viral, was viewed by 100,000 people and ultimately drove 30,000 downloads. Not bad for a project on a budget and a target of 10,000 downloads

DOUWE EGBERTS
BYE BYE RED EYE

When we are tired, we yawn. What if there was a vending machine that could use facial recognition software to deliver you a coffee, based on your yawn.
We didn’t build it but we seeded this idea, globally. The video received more than 450,000 views in less than one month while 10s of thousands of mentions were tracked on Twitter and Facebook.