11 Entries for the GranBoks converting to 11 Finalists! 🔥 What epic news to receive for the IAB South Africa #Bookmarks.
The GranBoks was branded content series about the people who matter most for many South Africans and raised a glass to the women who raised our heroes. We turned the typical Springbok rugby content approach on its head, and interviewed the grandmothers of the national rugby team.
Well done to our partner Shaun James Film, our Retro team and awesome Castle Lager clients!Proof that creativity mixed with a dash of viral magic always hits the mark.