This campaign executed with Bangers and Nash and Motion City Films between June and July 2012 illustrates how successful online content development strategies can amplify an offline event, create a cult following from individuals and corporates, alike, while raising money for a good cause.
The Put Foot Rally used blogging and social media to increase brand awareness of its NGO beneficiary – The Put Foot Foundation – and simultaneously raised R600,000 for charity, 58% more than the collective event charity target of R350,000.
The funds were used to put shoes on the feet of thousands of underprivileged children around SA in February and March 2013, as well as aiding Project Rhino KZN.
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