The new Nando’s campaign: numbers and honours
The secret is out. Nando’s has a new CEO, or Chicken Excellence Officer, and the interwebs are alight with brand kudos for the phenomenal content that Black River FC has produced, parodying Cell C. Consumers have chosen sides and #TeamNandos is clearly the people’s favourite, but the most impressive thing is how powerful the ‘tweeted-word’ is from the Southern tip of Africa, and how we can hold our own and compete with trending topics in countries such as the US and UK. We have compiled a list of figures courtesy of YouTube analytics, detailing the viral success that one of our most beloved brands achieved this past weekend. We have also included the video at the bottom of the post, just in case you managed to find a rock big enough to hide under over the past couple of days and miss all the hoopla 
Total views at present have exceeded 40,000:
- NandosADS profile – 32,404
- ‘koerie’ – 7,284
- Memeburn – 1,697
#44 – Most Discussed (This Week)) – South Africa
#4 – Most Discussed (This Week)) – Entertainment – South Africa
#22 – Most Discussed (This Month)) – Entertainment – South Africa
#1 – Most Viewed (Today)) – South Africa
#136 – Most Viewed (Today)) – Entertainment – Australia
#114 – Most Viewed (Today)) – Entertainment – United Kingdom
#52 – Most Viewed (Today)) – Entertainment – New Zealand
#49 – Most Viewed (Today)) – Entertainment
#1 – Most Viewed (Today)) – Entertainment – South Africa
#3 – Top Rated (This Week)) – South Africa
#1 – Top Rated (This Week)) – Entertainment – South Africa
#3 – Top Rated (This Month)) – Entertainment – South Africa
Nando’s lovers, meet Kagiso Lediga – your new CEO:
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