#WhyWeDoDigital: M-Net Movies Comedy 2014

Posted by & filed under Company News, Entertainment, Viral video.

After a successful Superheroes campaign with M-Net in 2013, Retroviral was tasked with promoting the 2014 M-Net Movies Comedy channel for the month of September. With plenty of stand-up comedy on channel 104, we needed to produce a concept that would highlight this offering, while relating to South African humour.

Producing a successful viral video

Posted by & filed under Viral video.

There is no formula for making video content go viral, but after watching this link that GetOn‘s Melissa Attree tweeted us this morning, we started thinking about the elements that are important to give your content the best possible chance to firstly survive and ultimately shine in the cluttered world of online video.