I am eternally grateful to Gia Callinicos for introducing me to the Black River
FC ad agency. Ahmed, Janine and the rest of the team I had the privilege of
working with. It was right place, right time, universal alignment.
Posts Tagged: Nando’s
We had an awesome 2011 and the privilege of working with some of the most amazing brands, who gave us the freedom to make some pioneering steps in the online space. Below is a story of our 2011 journey. We hope you enjoy it and make it go viral
A lot can happen in a year. Around midday yesterday, it occurred to me that it was exactly a year ago that we began working out of an office making some calls, and sending some tweets and mails to inform marketing friends that we were officially in business to help brands with their digital or online communications.
The secret is out. Nando’s has a new CEO, or Chicken Excellence Officer, and the interwebs are alight with brand kudos for the phenomenal content that Black River FC has produced, parodying Cell C. Consumers have chosen sides and #TeamNandos is clearly the people’s favourite, but the most impressive thing is how powerful the ‘tweeted-word’ is from the Southern tip of Africa, and how we can hold our own and compete with trending topics in countries such as the US and UK. We have compiled a list of figures courtesy of YouTube analytics, detailing the viral success that one of our most beloved brands achieved this past weekend. We have also included the video at the bottom of the post, just in case you managed to find a rock big enough to hide under over the past couple of days and miss all the hoopla 🙂
It sounds too simple, but there is formula for viral success – the Holy Grail for all marketers, and what we are all striving to achieve.