We are creatures of habit. And it is certainly easier for traditional ad agencies to stick with the familiar. Producing TV commercials is the known. From structure to costs, to dissemination and how success is reported on. TV budgets suit an agency’s revenue model. For most, there is money to be made on both the production side of the fence and potentially on media. So what would be the point of choosing to create digital content?
Posts Tagged: digital
By Murray Legg
We love this series by Australian artist – WBK – or Work By Knight, titled ‘Analog to Digital’, as seen on Behance