Posted by retroviral


I am eternally grateful to Gia Callinicos for introducing me to the Black River
FC ad agency. Ahmed, Janine and the rest of the team I had the privilege of
working with. It was right place, right time, universal alignment.
 

On two
previous occasions we had demonstrated scientific capabilities of ‘viral’
engineering but it was as if our agency was destined to work on this campaign.
This Cannes bronze, Prism Gold, Loeries Grand Prix remarkable BRFC concept,
certainly placed our seeding skills, firmly on the map. 1,000,000 views –
organically – in 6 days.

 

Here’s how it all happened:

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