This became a local, internet cult classic. Because: Team Best.
Posts Categorized: Social media
Last night saw the celebrations of the annual South African PR industry (PRISA) awards – the Prisms. Agencies, brands and PR consultants alike, shared in the festivities at the Sandton Hilton as 2012/2013 PR campaigns were rewarded for their excellence.
Today, we are proud to launch the latest version of our website. It’s been a while since the launch of version one – almost three years in fact – and it is definitely time for a change.
Vine is our favourite new social network. From the same guys who brought us Twitter, Vine is the iPhone only (currently) app that allows you to capture 6s video with a similar interface to Instagram, but sans filters.
Facebook loves changes and lately we have experienced some issues when we have wanted to embed videos into our own, or our clients’ Facebook pages. We paste the link but it does not convert itself to a link + thumbnail of the video.
We work in an dog-eat-dog industry, where we are constantly trying to prove our worth to win and retain business. We use the traditional “case study” to prove how much value we have delivered to a brand, and jargon-drop terms like “ROI”,”audience”, “viral”, and “increase in year-on-year growth”, to name a few.
It’s something we see often on Twitter and a perfect topic for today’s blog post – the incorrect use of the “@” sign.
Sometimes, all that’s required for a piece of content to gain momentum and to experience a surge in pass-on rate and organic viewership spikes, is a subtle change to iconic, existing content.
It sounds too simple, but there is formula for viral success – the Holy Grail for all marketers, and what we are all striving to achieve.