Retroviral presents content remarketing

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For the past four years, Retroviral has focused on creating remarkable campaigns that get everybody talking about your brand.
In 2014, we’ve added an exciting new weapon to our armoury – content remarketing. This is one of the new tactics that we’re offering to extend the longevity of a campaign and encourage that final call-to-action.

Content Marketing: Learning from LEGO

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As traditional means of advertising are proving to be less successful, more and more brands are turning their attention to content marketing as a way to connect with their audiences. With the LEGO movie currently filling cinemas throughout South Africa, now is an opportune moment as ever to prove how, and why, effectively executed content marketing really is a brand’s best friend.

Ad Agencies: Why choose digital as a content investment?

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We are creatures of habit. And it is certainly easier for traditional ad agencies to stick with the familiar. Producing TV commercials is the known. From structure to costs, to dissemination and how success is reported on. TV budgets suit an agency’s revenue model. For most, there is money to be made on both the production side of the fence and potentially on media. So what would be the point of choosing to create digital content?