For M-Net we were tasked with creating talkability for the casting of the new Survivor South Africa. We created a Wild Card Entry challenge for 8 South Africans to live on a billboard for three day, competing in immunity challenges and Tribal Council eliminations.
Posts Categorized: Social media
When you live in a student town, the two things that you crave the most during exams are food… and a party. So, RocoMamas and Uber Eats teamed up to bring these
essentials to life, at customer doorsteps.
A recent campaign of the year winner at the SA PR Awards (PRISMs) and a career highlight.
Who are the biggest bloggers in Africa? Well that question was answered, when the winners from the second annual African Bloggers Awards were announced recently. This year over 1000 entries across the 36 sub-categories were received , which is more than double the amount received in 2014.
An interesting notion arose the other day while putting together a proposal for a new client. It was during this process that the phrase “Traditional Online Media” was used, and in a fairly blasé manner at that.
If you haven’t heard yet, Instagram has released its latest update, and version 6 is nothing to ignore. Besides from the slick new filter fonts, there are numerous new editing options, making it even easier to perfect your snaps. The new tool category provides better customisation with options like: – Adjust (crop and straighten) – Brightness – Contrast – Warmth – Saturation – Highlights – Shadows – Vignette – Tilt Shift – Sharpen Each of these options also have an intensity sliding bar. By double tapping the selected filter, you’re now able to choose the strength of your filter and preview the border option. The tilt shift option doesn’t change much from the teardrop blur option from the previous version, but the new sharpen tool offers a wider scale with a sliding bar that ensures crisp shots specific to your taste. The new Instagram additions lets casual smartphone snappers delve a little deeper into the world of photo editors and get a feel for all the photo variations available.
The blanket strategy for traditional media is just that – a blanket approach that simply aims to target as many people as possible on the TV, through the newspapers and via the radio. Granted, the right newspapers and magazines are chosen in an attempt to “target” the right people for the brand, but the reality is that that’s as far as targeting goes for traditional media.
Marketers want to get their brands in the right consumer hands, in order to have that demographic trial, purchase, or emotionally connect with the product or service.