Digital Media versus Traditional Media

Posted by & filed under Remarketing, Social media, Viral video.

The blanket strategy for traditional media is just that – a blanket approach that simply aims to target as many people as possible on the TV, through the newspapers and via the radio. Granted, the right newspapers and magazines are chosen in an attempt to “target” the right people for the brand, but the reality is that that’s as far as targeting goes for traditional media.