#WhyWeDoDigital: M-Net Movies Family Channel 105

Posted by & filed under Company News, Content marketing.

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During the festive season, M-Net asked us to help them promote their afternoon movie slot for M-Net Movies Family Channel 105. In order to hit the right target audience, we enlisted our top parenting bloggers to spread the word. We sent them themed activity boxes that related to the afternoon movie so that they could build their crafts in time to watch the family film. Throughout December, M-Net set up activations in Cape Town, Jozi, and Durban that allowed parents to entertain their children while completing their holiday shopping. Face-painting, balloon making, play-dough, drawing, and photo booths were offered as free entertainment in bustling shopping malls.