Straight off the bat, that heading is an advertising oxymoron. Why would you advertise a product without the product – that defeats the whole purpose of marketing, right?
Posts Categorized: Content marketing
Here are some of the best memes from the great Llama escape that happened in Arizona last night.
During the festive season, M-Net asked us to help them promote their afternoon movie slot for M-Net Movies Family Channel 105. In order to hit the right target audience, we enlisted our top parenting bloggers to spread the word. We sent them themed activity boxes that related to the afternoon movie so that they could build their crafts in time to watch the family film. Throughout December, M-Net set up activations in Cape Town, Jozi, and Durban that allowed parents to entertain their children while completing their holiday shopping. Face-painting, balloon making, play-dough, drawing, and photo booths were offered as free entertainment in bustling shopping malls.
This week saw the worst Ebola outbreak in history. It’s been talked about on the television, radio and social media. Everyone you talk to, knows that it’s happening, and deep down, whether a conscious awareness or not, has a little tinge of fear that they might contract the deadly virus.
An interesting notion arose the other day while putting together a proposal for a new client. It was during this process that the phrase “Traditional Online Media” was used, and in a fairly blasé manner at that.