#Retrospective13

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In 2010, Retroviral was formed out of a passion to create a new kind of communications’ agency. One that understands the demands placed on brands and their agencies by the digitally-social world, and the challenges they face in reaching out to and connecting with consumers caught in a riptide of online noise and brand clutter.

Ad Agencies: Why choose digital as a content investment?

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We are creatures of habit. And it is certainly easier for traditional ad agencies to stick with the familiar. Producing TV commercials is the known. From structure to costs, to dissemination and how success is reported on. TV budgets suit an agency’s revenue model. For most, there is money to be made on both the production side of the fence and potentially on media. So what would be the point of choosing to create digital content?

Retroviral 2.0

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Today, we are proud to launch the latest version of our website. It’s been a while since the launch of version one – almost three years in fact – and it is definitely time for a change.