In 2010, Retroviral was formed out of a passion to create a new kind of communications’ agency. One that understands the demands placed on brands and their agencies by the digitally-social world, and the challenges they face in reaching out to and connecting with consumers caught in a riptide of online noise and brand clutter.
Posts Categorized: Company News
It’s amazing to think that in countries like the USA and the UK, bloggers and influencers have been viewed as a valuable tool for advertising and marketing since their conception (almost two decades ago).
We are creatures of habit. And it is certainly easier for traditional ad agencies to stick with the familiar. Producing TV commercials is the known. From structure to costs, to dissemination and how success is reported on. TV budgets suit an agency’s revenue model. For most, there is money to be made on both the production side of the fence and potentially on media. So what would be the point of choosing to create digital content?
By Murray Legg
This week we received the great news that our #RMBgrads campaign won the silver award in the bi-annual 2013 South African Graduate Recruiters Association’s (SAGRA) Awards.
Our latest labour of love stems from a truly South African experience – the Braai.
Joe Public developed an incredible solution to exhaustion for its client – Douwe Egberts South Africa: a coffee machine that dispenses free coffee when you yawn. For those of you who haven’t seen it:
We’ve been working on a student campaign with RMB in the last couple of weeks. Instead of going the traditional route of recruiting graduates just via campus career days, we’ve built a microsite with Yellow-Llama.com that offers a creative solution for the applicants this year.
Last night saw the celebrations of the annual South African PR industry (PRISA) awards – the Prisms. Agencies, brands and PR consultants alike, shared in the festivities at the Sandton Hilton as 2012/2013 PR campaigns were rewarded for their excellence.
Today, we are proud to launch the latest version of our website. It’s been a while since the launch of version one – almost three years in fact – and it is definitely time for a change.