I am eternally grateful to Gia Callinicos for introducing me to the Black River
FC ad agency. Ahmed, Janine and the rest of the team I had the privilege of
working with. It was right place, right time, universal alignment.
Posts Categorized: Company News
A recent campaign of the year winner at the SA PR Awards (PRISMs) and a career highlight.
Cutting through the Festive Season clutter, Russell Hobbs recently gave fans the chance to win 30 second trolley-dashes where they could grab as many appliances as they could get their hands on.
The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four, glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst.
The sensational growth and success of the RocoMamas brand – both in South Africa and in key international markets – has seen the franchise grow from three to 50 stores in a matter of 18 months. Based on the brand’s growth trajectory, the decision was made to appoint Retroviral as its lead creative agency in the second half of 2016, due to a symbiotic relationship in terms of ideation and communication approach.
Toward the end of 2016, we worked with BBM to conceptualise a campaign that would drive awareness of the platform in SA and drive downloads on Android and iOS.
One of the most stressful jobs of our existence, but the juice was most definitely worth the squeeze. Brexit – ‘make London look less like London’, outdoor activation – non-stop rain.
Whenever you set out to achieve something, both in your personal and professional life, an ego paired with confidence in your ability to succeed goes a long way. We can’t tell you how to get the dream girl, but giving you some tips on how to land your dream job, on the other hand, is something we’re more geared to. Whether you’re searching for your first job or looking for a change, putting yourself out there can be intimidating, to say the least – but it needs to be done.