The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four, glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst.
The sensational growth and success of the RocoMamas brand – both in South Africa and in key international markets – has seen the franchise grow from three to 50 stores in a matter of 18 months. Based on the brand’s growth trajectory, the decision was made to appoint Retroviral as its lead creative agency in the second half of 2016, due to a symbiotic relationship in terms of ideation and communication approach.
Toward the end of 2016, we worked with BBM to conceptualise a campaign that would drive awareness of the platform in SA and drive downloads on Android and iOS.
Whenever you set out to achieve something, both in your personal and professional life, an ego paired with confidence in your ability to succeed goes a long way. We can’t tell you how to get the dream girl, but giving you some tips on how to land your dream job, on the other hand, is something we’re more geared to. Whether you’re searching for your first job or looking for a change, putting yourself out there can be intimidating, to say the least – but it needs to be done.
Retroviral Community Manager Owethu Makhathini shares her thoughts on moving from an intern mindset, to that of a fully-fledged employee. Here’s her take on that process:
During the festive season, M-Net asked us to help them promote their afternoon movie slot for M-Net Movies Family Channel 105. In order to hit the right target audience, we enlisted our top parenting bloggers to spread the word. We sent them themed activity boxes that related to the afternoon movie so that they could build their crafts in time to watch the family film. Throughout December, M-Net set up activations in Cape Town, Jozi, and Durban that allowed parents to entertain their children while completing their holiday shopping. Face-painting, balloon making, play-dough, drawing, and photo booths were offered as free entertainment in bustling shopping malls.
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