Posted by retroviral

As many of you may have already heard, last week search engine giant Google, sent out a letter to many of their advertisers informing them of their newest policy. This policy states that Google will no longer accept AdWords advertisements containing explicit language or that link to porn sites.

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Posted by Mike Sharman

If you haven’t heard yet, Instagram has released its latest update, and version 6 is nothing to ignore.   Besides from the slick new filter fonts, there are numerous new editing options, making it even easier to perfect your snaps. The new tool category provides better customisation with options like: – Adjust (crop and straighten) – Brightness – Contrast – Warmth – Saturation – Highlights – Shadows – Vignette – Tilt Shift – Sharpen Each of these options also have an intensity sliding bar.   By double tapping the selected filter, you’re now able to choose the strength of your filter and preview the border option. The tilt shift option doesn’t change much from the teardrop blur option from the previous version, but the new sharpen tool offers a wider scale with a sliding bar that ensures crisp shots specific to your taste. The new Instagram additions lets casual smartphone snappers delve a little deeper into the world of photo editors and get a feel for all the photo variations available.

Posted by Mike Sharman

The blanket strategy for traditional media is just that – a blanket approach that simply aims to target as many people as possible on the TV, through the newspapers and via the radio. Granted, the right newspapers and magazines are chosen in an attempt to “target” the right people for the brand, but the reality is that that’s as far as targeting goes for traditional media.

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Posted by Mike Sharman

For the past four years, Retroviral has focused on creating remarkable campaigns that get everybody talking about your brand.
In 2014, we’ve added an exciting new weapon to our armoury – content remarketing. This is one of the new tactics that we’re offering to extend the longevity of a campaign and encourage that final call-to-action.