Posted by Mike Sharman

In an industry that is constantly evolving, it is important for us to analyse and consider the online metamorphosis on an ongoing basis. What started out as a concept being doodled on Starbucks’ napkins in London more than six years ago, resulting in an agency that is almost five years old now, the one thing we pride ourselves on, is the ability to hunt out digital trends.

Posted by Mike Sharman


During the festive season, M-Net asked us to help them promote their afternoon movie slot for M-Net Movies Family Channel 105. In order to hit the right target audience, we enlisted our top parenting bloggers to spread the word. We sent them themed activity boxes that related to the afternoon movie so that they could build their crafts in time to watch the family film. Throughout December, M-Net set up activations in Cape Town, Jozi, and Durban that allowed parents to entertain their children while completing their holiday shopping. Face-painting, balloon making, play-dough, drawing, and photo booths were offered as free entertainment in bustling shopping malls.

Posted by Mike Sharman

By definition, wearable technologies are clothing and accessories that incorporate computer and advanced electronics. As a result of rapid and exciting advancements in the technology sector, there has been an injection of new and exciting connected products to explore in 2015 and beyond. Dubbed The Internet of Things, wearable technology offers the chance to communicate less intrusively and challenges marketers to define the methods used to connect fans to brands.

View
Post

Posted by Mike Sharman

Our latest project has been a truly exciting one. As lead agency for the #SANSUISummerCup, Retroviral was tasked with building an online strategy that would get the word out about Johannesburg’s premier horse racing event. We are all familiar with such events in Cape Town and Durban, so it was about time Johannesburg set focus on its own race.

View
Post

Posted by Mike Sharman

In our last post, we discussed content marketing versus advertising and the importance of finding something that resonates with your consumers. So what is the difference  between content marketing and branded content? Well if Wikipedia is anything to go by, “Content marketing creates interest in a product through educational, entertaining or informative material. Successful content marketing relies on providing consistent, high-quality content that solves people’s problems.”

Posted by Mike Sharman

This week saw the worst Ebola outbreak in history. It’s been talked about on the television, radio and social media. Everyone you talk to, knows that it’s happening, and deep down, whether a conscious awareness or not, has a little tinge of fear that they might contract the deadly virus.

Posted by Mike Sharman

We can’t deny that the rapid growth of technology shapes marketing in numerous ways. The multiple platforms, spaces and forms that digital can take make it tough, not only for marketers to reach their target audience, but once their attention is gained, transforming that into a desired action before they’re distracted by the online noise.

Posted by Mike Sharman

A few weeks ago we had the opportunity to meet  Vincent, the owner of Cycology. Not only was his enthusiasm inspiring and rather refreshing, his new electric bicycles shed some light on a new and innovate way to get around the congested streets of Sandton.