Comrades, we called on you to show your support. We urged you to stand up to this cause. You were up with us as the sun rose in the east and as it dipped its beautiful self in the west. Comrades, we needed you to climb those mountains, drink that water, ate what you could and fought the good fight with us.
Who are the biggest bloggers in Africa? Well that question was answered, when the winners from the second annual African Bloggers Awards were announced recently. This year over 1000 entries across the 36 sub-categories were received , which is more than double the amount received in 2014.
Previously, we unpacked the significance of branded content online and since highlighting the importance of creating and disseminating original content. In this post, we will be looking at the benefits of paid media and how boosted content is better for your brand.
For the ICC Cricket World Cup we wanted to communicate SuperSport’s coverage of the event. Considering the tournament is taking place in Australia and New Zealand, the time difference isn’t conducive to ‘regular viewing’. We wanted to communicate a commonality and humanness in the ways people engage with sports with an emphasis on the odd times that the ICC Cricket World Cup is being aired by SuperSport in South Africa. As a result we worked with 10th Street Media to create scenarios whereby viewers can Stay Up, Wake Up, or Catch Up on the action.