Posted by retroviral

Comrades, we called on you to show your support. We urged you to stand up to this cause. You were up with us as the sun rose in the east and as it dipped its beautiful self in the west. Comrades, we needed you to climb those mountains, drink that water, ate what you could and fought the good fight with us.

Posted by Mike Sharman

For the ICC Cricket World Cup we wanted to communicate SuperSport’s coverage of the event. Considering the tournament is taking place in Australia and New Zealand, the time difference isn’t conducive to ‘regular viewing’. We wanted to communicate a commonality and humanness in the ways people engage with sports with an emphasis on the odd times that the ICC Cricket World Cup is being aired by SuperSport in South Africa. As a result we worked with 10th Street Media to create scenarios whereby viewers can Stay Up, Wake Up, or Catch Up on the action.