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Posted by retroviral

If you haven’t heard it yet, there’s an exceptionally good chance that you have been consumed by a Zombie Apocalypse. Alternatively, you will have had a difficult time getting rid of the catchy earworm: ‘Braaiday, Braaiday, gotta prepare for Braaiday’.

Posted by retroviral

A lot can happen in a year. Around midday yesterday, it occurred to me that it was exactly a year ago that we began working out of an office making some calls, and sending some tweets and mails to inform marketing friends that we were officially in business to help brands with their digital or online communications.

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Posted by retroviral

Sometimes, all that’s required for a piece of content to gain momentum and to experience a surge in pass-on rate and organic viewership spikes, is a subtle change to iconic, existing content.

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Posted by retroviral

The secret is out. Nando’s has a new CEO, or Chicken Excellence Officer, and the interwebs are alight with brand kudos for the phenomenal content that Black River FC has produced, parodying Cell C. Consumers have chosen sides and #TeamNandos is clearly the people’s favourite, but the most impressive thing is how powerful the ‘tweeted-word’ is from the Southern tip of Africa, and how we can hold our own and compete with trending topics in countries such as the US and UK. We have compiled a list of figures courtesy of YouTube analytics, detailing the viral success that one of our most beloved brands achieved this past weekend. We have also included the video at the bottom of the post, just in case you managed to find a rock big enough to hide under over the past couple of days and miss all the hoopla 🙂

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Posted by retroviral

There is no formula for making video content go viral, but after watching this link that GetOn‘s Melissa Attree tweeted us this morning, we started thinking about the elements that are important to give your content the best possible chance to firstly survive and ultimately shine in the cluttered world of online video.

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Posted by retroviral

Saturday was brand led communications agency, Halo’s, 8th Amazing Race for Charity, which pits more than 150 teams of 4/5 individuals against each other, following clues around Jo’burg and running amok in an attempt to win cash prizes and other treats, in the name of charity (click here for more info).