Content Marketing: Learning from LEGO

Posted by & filed under Company News, Retrospective, Social media, Viral video.

As traditional means of advertising are proving to be less successful, more and more brands are turning their attention to content marketing as a way to connect with their audiences. With the LEGO movie currently filling cinemas throughout South Africa, now is an opportune moment as ever to prove how, and why, effectively executed content marketing really is a brand’s best friend.


Posted by & filed under Retrospective.

We’re introducing you to some of South Africa’s most popular blogs and bloggers through our fortnightly feature, ‘Retrospective’. Ever wonder how they pay the bills? Or how long it takes to actually make money from blogging? We get the answers to those questions for you.