Posts By: retroviral
An interesting notion arose the other day while putting together a proposal for a new client. It was during this process that the phrase “Traditional Online Media” was used, and in a fairly blasé manner at that.
As many of you may have already heard, last week search engine giant Google, sent out a letter to many of their advertisers informing them of their newest policy. This policy states that Google will no longer accept AdWords advertisements containing explicit language or that link to porn sites.
In the words of Steve Eltringham and Tim Garth:
Man, I love this one. It has a such a special place in my heart because it has so many parallels with the hustle.
As traditional means of advertising are proving to be less successful, more and more brands are turning their attention to content marketing as a way to connect with their audiences. With the LEGO movie currently filling cinemas throughout South Africa, now is an opportune moment as ever to prove how, and why, effectively executed content marketing really is a brand’s best friend.
Joe Public developed an incredible solution to exhaustion for its client – Douwe Egberts South Africa: a coffee machine that dispenses free coffee when you yawn. For those of you who haven’t seen it:
We’ve been working on a student campaign with RMB in the last couple of weeks. Instead of going the traditional route of recruiting graduates just via campus career days, we’ve built a microsite with Yellow-Llama.com that offers a creative solution for the applicants this year.
We’re introducing you to some of South Africa’s most popular blogs and bloggers through our fortnightly feature, ‘Retrospective’. Ever wonder how they pay the bills? Or how long it takes to actually make money from blogging? We get the answers to those questions for you.