For the past four years, Retroviral has focused on creating remarkable campaigns that get everybody talking about your brand.
In 2014, we’ve added an exciting new weapon to our armoury – content remarketing. This is one of the new tactics that we’re offering to extend the longevity of a campaign and encourage that final call-to-action.
Retroviral has won its sixth PRISA Prism Gold Award in four years in the Social Media for Public Relations category, taking home the honours for its collaboration with Joe Public for the Douwe Egberts Yawn Machine campaign in the 2014 edition of the awards.
Retroviral Digital Communications has welcomed three very talented people to its growing team of social and digital communication specialists.
Creating content for an online audience
In 2010, Retroviral was formed out of a passion to create a new kind of communications’ agency. One that understands the demands placed on brands and their agencies by the digitally-social world, and the challenges they face in reaching out to and connecting with consumers caught in a riptide of online noise and brand clutter.
It’s amazing to think that in countries like the USA and the UK, bloggers and influencers have been viewed as a valuable tool for advertising and marketing since their conception (almost two decades ago).
We are creatures of habit. And it is certainly easier for traditional ad agencies to stick with the familiar. Producing TV commercials is the known. From structure to costs, to dissemination and how success is reported on. TV budgets suit an agency’s revenue model. For most, there is money to be made on both the production side of the fence and potentially on media. So what would be the point of choosing to create digital content?
This week we received the great news that our #RMBgrads campaign won the silver award in the bi-annual 2013 South African Graduate Recruiters Association’s (SAGRA) Awards.
We were incredibly excited to work with Ebony + Ivory as well as Team Best on the latest Kreepy Krauly advert. This is a first for the brand who had not played in the online space before, yet realised the importance of this platform for their brand.