This week saw the worst Ebola outbreak in history. It’s been talked about on the television, radio and social media. Everyone you talk to, knows that it’s happening, and deep down, whether a conscious awareness or not, has a little tinge of fear that they might contract the deadly virus.
Posts By: Mike Sharman
We can’t deny that the rapid growth of technology shapes marketing in numerous ways. The multiple platforms, spaces and forms that digital can take make it tough, not only for marketers to reach their target audience, but once their attention is gained, transforming that into a desired action before they’re distracted by the online noise.
A few weeks ago we had the opportunity to meet Vincent, the owner of Cycology. Not only was his enthusiasm inspiring and rather refreshing, his new electric bicycles shed some light on a new and innovate way to get around the congested streets of Sandton.
This week, we attended the annual #Cannespiration talk by Chris Gotz at Ogilvy Johannesburg.
KPCB recently released the Internet Trends Report for 2014. As predicted, mobile usage has increased drastically with 25% of total web usage coming from mobile.
If you haven’t heard yet, Instagram has released its latest update, and version 6 is nothing to ignore. Besides from the slick new filter fonts, there are numerous new editing options, making it even easier to perfect your snaps. The new tool category provides better customisation with options like: – Adjust (crop and straighten) – Brightness – Contrast – Warmth – Saturation – Highlights – Shadows – Vignette – Tilt Shift – Sharpen Each of these options also have an intensity sliding bar. By double tapping the selected filter, you’re now able to choose the strength of your filter and preview the border option. The tilt shift option doesn’t change much from the teardrop blur option from the previous version, but the new sharpen tool offers a wider scale with a sliding bar that ensures crisp shots specific to your taste. The new Instagram additions lets casual smartphone snappers delve a little deeper into the world of photo editors and get a feel for all the photo variations available.
The blanket strategy for traditional media is just that – a blanket approach that simply aims to target as many people as possible on the TV, through the newspapers and via the radio. Granted, the right newspapers and magazines are chosen in an attempt to “target” the right people for the brand, but the reality is that that’s as far as targeting goes for traditional media.
Marketers want to get their brands in the right consumer hands, in order to have that demographic trial, purchase, or emotionally connect with the product or service.