We are proud to announce that we made it 4/4 last night at SA’s PRISA PRISM Awards, scooping two Gold, a silver and a bronze award for campaigns we worked on 2011. It’s been an awesome year, which we illustrated in this video we released in January: Winning campaigns Digital Media Relations: Bronze – *SAB’s [...]
Facebook loves changes and lately we have experienced some issues when we have wanted to embed videos into our own, or our clients’ Facebook pages. We paste the link but it does not convert itself to a link + thumbnail of the video. We have found a solution. For most of the time, at least. [...]
We had an awesome 2011 and the privilege of working with some of the most amazing brands, who gave us the freedom to make some pioneering steps in the online space. Below is a story of our 2011 journey. We hope you enjoy it and make it go viral
Online Community Manager Position Retroviral is looking to appoint an Online Community Manager to handle a variety of brands’ social media platforms, including, but not limited to Twitter, Facebook and LinkedIn. The aim of this is to build community engagement for the brand, generating inbound traffic and encouraging conversations and product adoptions within the respective campaigns. The candidate [...]
PHP Developer Retroviral is looking to appoint a PHP developer. The primary requirement for this position is to be able to deliver effective high quality work, on time and to specification. The key functions of the candidate will be to manage and develop applications to the needs of clients, giving weekly progress and milestone reporting [...]
If you haven’t heard it yet, there’s an exceptionally good chance that you have been consumed by a Zombie Apocalypse. Alternatively, you will have had a difficult time getting rid of the catchy earworm: ‘Braaiday, Braaiday, gotta prepare for Braaiday’. At Retroviral, we have a philosophy (The 3Rs) that you can’t ‘make’ a viral video, [...]
A lot can happen in a year. Around midday yesterday, it occurred to me that it was exactly a year ago that we began working out of an office making some calls, and sending some tweets and mails to inform marketing friends that we were officially in business to help brands with their digital or [...]
We work in an dog-eat-dog industry, where we are constantly trying to prove our worth to win and retain business. We use the traditional ‘case study’ to prove how much value we have delivered to a brand, and jargon-drop terms like ‘ROI’, ‘audience’, ‘viral’, and ’increase in year-on-year growth’, to name a few. This YouTube [...]
There are too many gurus, rockstars, ninjas, and ‘agents of awesomeness’ in the digital / online communications industry. One of our favourite viral (read: an actual example of a video that went viral) videos from 2010 was Tiny Watch Productions’ iPhone 4 vs HTC Evo. Melissa Attree sent me link to the below video from Moon [...]
It’s something we see often on Twitter and a perfect topic for today’s blog post – the incorrect use of the ‘@’ sign. When Twitter first started, anything you posted as a general tweet would appear on your timeline and on the timelines of ALL of those who follow you. It made sense. You were [...]
We develop online communications strategies and work with brands to develop content that is engaging. Content is king and the catalyst for attracting and ensuring your audiences attention is focused on your online brand, product or service.
Development of enticing content is step one in piquing an audiences interest in your brand. It is important that people are made aware of your campaigns and messages. Word of mouth is the ideal tactic to spread this information, and websites, social networks, blogs, forums, and microblogs are a few of the vehicles that we use to assist in the dissemination of your messages.
It is imperative to monitor what individuals and organisations are saying about your brand, as well as listen to what your competitors are doing. Market research is free and readily available in the online space. We will aid in the harnessing of this information, in order for you to achieve smarter results, faster.